Introducing new "must-haves" to the market with Klue’s Jason Smith
How to Win podcast with Peep Laja
Competitive Intelligence - What's the Market For?
Getting crystal clear on your objectives, as jason and his team did at clue, is key to getting to product. They id resonate right away that, oh, yes, you solve this problem that i'm very aware of. Or did you need to educate the market? Very much in education. So we keep using the term competitive enablement. It's not necessaryly a clue term. We just need to tie it alltogether and maybe brand it differently.
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