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4min chapter
Introducing new "must-haves" to the market with Klue’s Jason Smith
How to Win podcast with Peep Laja
Building a Moat in a Competitive Enablement Category
Companies need to be ten% better or different in multiple departments, including being more real and human. You can't just live as a scandalon tool. It's all about data travelling between tools. Make sure you have the product that fits it, not just follow your competitors down stream or up stream. Ultimately, if you're gong to take a pile aventure funding and try and win the category, you're going to end up up and down that ladder. But just do it very considerately when you have the right interstructure, product and money in place to kind of chase it.
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