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Lee's Firing by Henry Ford II
- Lee Iacocca was fired by Henry Ford II despite recent company profits and his long tenure.
- Lee predicted Henry would regret firing him, showing his determination and confidence.
Big Three's Industry Impact
- The American auto industry was shaped by the Big Three, who revolutionized mass production and consumption.
- The industry's vision created personal freedom and global economic impact.
Lee’s 56 for 56 Sales Boost
- Lee Iacocca boosted sales by offering a three-year financing plan with low monthly payments.
- The "56 for 56" promotion transformed his district from worst to best in sales.