
Business Movers
Behind every successful business is a story. It starts with a vision and a leap of faith. Along the way, leaders make bold decisions, ride booms and busts, and sometimes, they reach new heights. From Wondery, the makers of the hit series Business Wars, and Lindsay Graham, the host of American History Tellers and American Scandal, comes a weekly podcast that brings you the true stories of the brilliant but all-too-human businesspeople who risked it all. From Walt Disney’s creation of a theme park in Orlando, to the colossal failure of New Coke, Business Movers will explore the triumphs, failures and ideas that transformed our lives.Need more Business Movers? With Wondery+, enjoy exclusive seasons, early access to new ones, and they’re always ad-free. Join Wondery+ in the Wondery App, Apple Podcasts, or Spotify. Start your free trial by visiting wondery.app.link/inIc9lKeyLb now.
Latest episodes

8 snips
Jun 26, 2025 • 36min
Breaking Bell | The Decision to Decide | 1
AT&T faces looming threats as an antitrust lawsuit from the Department of Justice puts its dominance at risk. The podcast shares a tense moment when CEO John DeButts learns about the legal challenge. It explores AT&T's evolution since its founding, its corporate struggles amid increased competition from MCI, and the risky decision to cut access to its network. This battle between an established giant and an innovative competitor highlights the dramatic shifts in the telecommunications landscape during the 1970s.

Jun 19, 2025 • 37min
Rehabilitating Porsche | Journalist and author David de Jong explores the legacy of the Nazi era on Porsche | 5
David de Jong, a finance journalist and author of "Nazi Billionaires," dives into the unsettling legacy of Porsche's connections to the Nazi era. He reveals the complex dynamics between Ferry Porsche and his Jewish co-founder, Adolf Rosenberger, highlighting issues of restitution and corporate accountability. The discussion also covers Porsche's troubling history with forced labor during World War II and the ethical responsibilities consumers face today. De Jong challenges listeners to reflect on how historical ties influence modern brand reputations.

5 snips
Jun 12, 2025 • 37min
Rehabilitating Porsche | The Checkered Flag | 4
Explore the pivotal moments in Porsche's history during the 1973 oil embargo, as Ferry Porsche grapples with balancing performance and fuel efficiency. Discover the evolution from the iconic 356 to the legendary 911 and the challenges faced by the Porsche 917 on its path to Le Mans victory. The podcast reveals a clash of visions within Porsche's leadership during a critical crossroads, impacting the legacy of the 911. Delve into the family's commitment to excellence amid historical challenges and a drive to restore their reputation.

7 snips
Jun 5, 2025 • 36min
Rehabilitating Porsche | The Need for Speed | 3
Ferry Porsche faces high stakes as he prepares the Porsche 356 for the prestigious 24 Hours of Le Mans. The company transforms from a design firm to an automotive powerhouse post-World War II. The Porsche 550's innovative mid-engine design sets new standards in racing. Tragedy strikes with James Dean's fatal crash, forcing the brand to navigate a PR crisis. Surprisingly, this leads to unexpected growth, steering Porsche toward becoming synonymous with high-performance sports cars.

Jun 2, 2025 • 6min
Wondery Presents: How to Survive Against the Odds
Dive into gut-wrenching tales of survival against nature's fury. Discover how to endure life at sea by sourcing food and water, and learn the vital strategies when facing bear encounters. Uncover essential tactics to maintain composure after an earthquake, including techniques to stave off hunger while trapped. Each gripping story not only highlights the grit required to survive but also shares insights from experts on physiological responses and practical survival tips. Be prepared to defy the odds!

7 snips
May 29, 2025 • 34min
Rehabilitating Porsche | Stalled | 2
In post-war Austria, Ferdinand Porsche navigates the stormy waters of his war crimes past while trying to revive his company. His son Ferry takes the reins, battling bureaucratic challenges and political tensions to breathe new life into the family legacy. The podcast reveals the intricate negotiations with Volkswagen and the craftsmanship dilemmas faced in the production of the iconic 356. Listeners witness a compelling tale of ambition, resilience, and the drive to innovate amid chaos.

9 snips
May 22, 2025 • 35min
Rehabilitating Porsche | Blueprints | 1
Discover how Ferdinand Porsche envisioned a mass-market car that would transform the auto industry, backed by Adolf Hitler. Hear about his intriguing trip to Michigan, where he learned mass production techniques, evolving into a manufacturing pioneer. The podcast reveals the dark turn of Porsche's career during World War II, from designing civilian vehicles to producing military ones under grim conditions. Explore the moral complexities surrounding his legacy amidst the chaos of war and his relocation to Austria, shedding light on a captivating automotive history.

May 15, 2025 • 43min
Former Virgin Mobile USA executive Stacy Schwartz discusses Richard Branson’s spectacular business journey | 5
Stacy Schwartz, a marketing consultant and former executive at Virgin Mobile USA, shares insights into Richard Branson's remarkable entrepreneurial journey. She discusses how Branson transformed Virgin from a music store into a multi-billion-dollar empire, emphasizing his adventurous spirit and unorthodox business strategies. Schwartz highlights the innovative culture of Virgin Mobile, the rise and fall of the brand, and how Branson's bold ventures into space travel reflect a commitment to customer-centric disruption and creativity.

12 snips
May 8, 2025 • 35min
Virgin Territory: Richard Branson’s Business Beginnings | Flight Path | 4
An unexpected event at a Puerto Rican airport sparks Richard Branson's ambition to launch Virgin Atlantic. He faces intense challenges, including an engine fire during the inaugural flight, but the airline ultimately prevails. As Branson battles British Airways' aggressive tactics, he prepares for a legal showdown while securing Virgin's future. The resolution of this legal conflict marks a turning point, cementing Virgin Atlantic's position in the aviation industry and Branson's ascent as a business legend.

10 snips
May 1, 2025 • 34min
Virgin Territory: Richard Branson’s Business Beginnings | Growing Pains | 3
Richard Branson faces the fallout of a tax evasion arrest, testing his resolve as Virgin Records strives for success. The growth of Virgin is marked by key influences like Simon Draper, balancing a friendly vibe with business needs. Conversations with DJ John Peel reveal the intersection of culture and Branson’s entrepreneurial spirit. As he embarks on launching a new label with the groundbreaking 'Tubular Bells', creativity and artistic freedom take center stage, highlighting Branson's innovative strategies amid a changing music landscape.