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Driving Chrysler Through Inflation | A Ford Man | 1
Business Movers
The Story of Lee Iacocca
Lee Iacocca was promoted to national truck marketing manager at Ford in 1960. Lee's boss, Charlie Beacham, had a saying: "If you want to give a man hell, do it on the phone" Robert McNamara and nine other ex-air force men were jokingly known as the Quiz Kids. They used new technologies such as computers to identify efficiencies and strategize more effectively.
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