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Driving Chrysler Through Inflation | A Ford Man | 1
Business Movers
Ford's New Sporty Car
Lee Iacocca, the general manager of the Ford Division, wanted to make a car that was affordable but captured some of his flamboyant style. He took a big risk by canceling the Cardinal and developing a new sporty design. But for his gamble to pay off, he needs the rest of the country to love it. If the new sports car sells poorly, it could sink his career.
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