Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10
Introduction
00:00 • 2min
How Do We Leverage Our Touch Points to Build Brands?
02:07 • 2min
Is Attention for Brands More Important Than Media?
04:08 • 3min
Is Attention a Multi Media Issue?
07:36 • 4min
The Role of Attention in Media Budget Allocation
11:25 • 2min
Are There Any Potential Downsides With Attention?
13:51 • 2min
Eye Tracking
15:32 • 2min
Are You Convinced Attention Matters?
17:42 • 2min
Do You Need to Measure Attention or Can You Predict It?
20:03 • 3min
Are You Planning to Integrate Attention Into Your Planning Processes?
22:56 • 5min