23. Did we mention attention?
Future Proof
How Do We Leverage Our Touch Points to Build Brands?
A hot topic right now is how do we leverage our touch points to build brands? And again, that's always been important, but I get a lot of questions around that because it has become in the current, challenging times even more important. So let's talk first about attention. And then we'll get on to the more research geeky stuff and attention measurement in the second half of the conversation. But I guess just to set the scene, how would you define attention? Well, very simply, put attention is about people noticing something.
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