23. Did we mention attention?
Future Proof
The Role of Attention in Media Budget Allocation
38% of global marketeers claiming that attention is starting to influence their allocations. But it's still quite a long way behind receptivity, which is 58%. And the appropriateness of the channel is still right at the top there, up at 60%. So does that hierarchy feel right for you, given where attention measurement is at the moment? Or do you expect that 38% to grow quite fast?
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