23. Did we mention attention?
Future Proof
Are There Any Potential Downsides With Attention?
As with all things, it's not as simple as only focusing on one thing. So we shouldn't get too carried away by only thinking of attention. We need to think and internally, we think of it as you need to think about reach, cost and quality. For example, the cost is super important if you get lower attention, but it is also much cheaper. It might still be worth it.
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