23. Did we mention attention?
Future Proof
00:00
Are You Convinced Attention Matters?
Eye tracking certainly is linked through to brand impact. We've also found out that our facial coding measure of expressiveness, we like to think of as active attention. That's also really closely linked through tobrand impact and to sales impact as well. So there's this big body of evidence building," says Can't chief executive John Witherspoon.
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