23. Did we mention attention?
Future Proof
Are You Planning to Integrate Attention Into Your Planning Processes?
Within Heineken, are you planning to integrate attention into more of your planning processes then? Or how do you see the attention measurement industry developing? And what are you most excited about in the overall space? So we are currently refueing all the evidence. We haven't made a decision yet. In terms of your question, how will it move? How will the industry or how will attention measurement evolve? I think that's a very important question.
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