23. Did we mention attention?
Future Proof
Is Attention a Multi Media Issue?
The topic of attention is a particularly hot topic right now. Is it driven by this interest in rising digital media? Or do you see the topic of attention having applicability across other more traditional media call them TV or or other out of home environments as well? I would consider this as a multi media issue as acrossdigital traditional. So there's only so much attention a consumer has for commercial messages and media compete for that for this attention. But if you have a long complex message and you need to land, then you may need to look at other contexts that allow you up to 30 seconds attention. Heineken is still exploring how to use the new attention metrics and the new attention measurement solutions
Remember Everything You Learn from Podcasts
