Maintenance Phase

BONUS: The Conservative Diet Books of Yore

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Jun 6, 2023
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INSIGHT

Conservative Diet Books As A Subgenre

  • Maintenance Phase frames conservative diet books as a distinct subgenre tied to political identity and nostalgia.
  • Hosts spot recurring themes like celebrity authors, themed one-food diets, and kitschy marketing across many titles.
INSIGHT

Patriotism Used To Legitimize Dieting

  • The I Love America diet frames weight loss as patriotic and cites federal guidelines to legitimize itself.
  • Marketing blends public nutrition advice with moral appeals like "Can we depend on you?" to sell compliance.
ANECDOTE

Old Low‑Fat Meal Plans And Cottage Cheese

  • Aubrey reads the I Love America meal plans as typical 1980s low-fat fare with reasonable recipes like baked potato, protein, and vegetables.
  • She notes the book includes seasonal novelty recipes such as eggnog and gingerbread alongside cottage cheese dips.
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