Five Must-Follow Principles For Selling High Ticket Products & Services

Robert Ringer's "Winning Through Intimidation" is a self-help book that offers strategies for achieving success in business and life. The book emphasizes the importance of assertiveness, self-confidence, and taking calculated risks. Ringer's controversial approach challenges conventional wisdom, advocating for a more direct and assertive style of communication and negotiation. The book's enduring popularity stems from its provocative ideas and its focus on personal empowerment. Its message of self-reliance and taking control of one's destiny continues to resonate with readers seeking to achieve their goals.

Blue Ocean Strategy challenges traditional competitive strategies by advocating for the creation of new, uncontested market spaces. The authors, W. Chan Kim and Renée Mauborgne, argue that companies should focus on innovation to create 'blue oceans' of new demand, rather than competing in 'red oceans' of existing markets. The book provides a systematic approach and tools for successfully formulating and executing blue ocean strategies, including the strategy canvas and the six principles of blue ocean strategy. It highlights successful examples such as Cirque du Soleil and low-cost airlines, and offers guidance on overcoming organizational hurdles and aligning value, profit, and people propositions.