Five Must-Follow Principles For Selling High Ticket Products & Services
Dan Kennedy's Magnetic Marketing Podcast
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Navigating Sticker Shock in High-Ticket Sales
This chapter addresses the hurdles of presenting high-priced items to clients, particularly the phenomenon of 'sticker shock.' The discussion emphasizes the importance of setting expectations, using testimonials, and maintaining empathetic communication to help clients feel secure in their purchasing decisions.
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