We’re at an interesting point in the evolution of the subscription app ecosystem. Mass adoption of smartphones, consumers’ increasing willingness to pay for digital services, and a better business model — Personal SaaS — are all coming together to create a huge opportunity for mobile-first subscription app developers. Just how big is this opportunity?
(Full disclosure: Nico is so bullish on the future of subscription apps, he recently invested in RevenueCat!)
In this episode, you’ll hear about:
(4:10) The formula for a breakout SaaS business: engaged users.
(5:00) Stickiness, engagement, and churn: B2B SaaS vs. consumer app businesses.
(6:56) Identifying nascent markets before they become mainstream; meditation apps (Headspace & Calm).
(14:00) The lines between consumer and business use cases are getting blurry.
(19:51) We’re in the early stages of figuring out subscription app pricing; Salesforce.
(24:46) Pricing your subscription app: balancing adoption, data collection, and user price sensitivity.
(39:55) Increased mobile spending and subscription fatigue.
(48:26) Sophistication of today’s apps and technology; Oura ring.
Follow Us:
David Barnard: https://twitter.com/drbarnard
Jacob Eiting: https://twitter.com/jeiting
Nico Wittenborn: https://twitter.com/ncsh
