The Trillion-Dollar Subscription App Opportunity — Nico Wittenborn, Adjacent
Sub Club by RevenueCat
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Evaluating SaaS Versus Consumer Products?
I think that, that there's that certainly big differences, right, between SaaS and consumer. And one of the biggest is that the SaaS business is typically a lot stickier. So even though your one churn can be relatively high, as long as you have a very long-term sticky cohort,. if they end up getting to a habitual use that in the end of the day doesn't churn anymore. I look at it as, okay, your one churn is 50%, but then what's that stay record in your two, three, four that just really sticks around and, and, and stays flat forever?
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