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The Trillion-Dollar Subscription App Opportunity — Nico Wittenborn, Adjacent
Sub Club by RevenueCat
Is There a Way to Drive Value for the User?
A lot of the spend will also come from you not being a free user of software that sells you as ad inventory. You saying, I don't want that, I want to have something that's more aligned with my own interests and paying for it out of your pocket. A light bulb like really went off when you were saying that early in that part of the conversation on Jake Guppen’s podcast. And people are starting to see that value and like make those price comparisons.
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