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4min chapter
The Trillion-Dollar Subscription App Opportunity — Nico Wittenborn, Adjacent
Sub Club by RevenueCat
How to Anchor Pricing in Your Business
Apple announced its fitness plus and their Apple one bundle last week. I kind of wonder if they're not resetting some pricing expectations by giving fitness plus for 10 bucks a month when Peloton is charging 40 bucks a month. So maybe it's like a one-to-one comparison and then question becomes, can Apple actually build a better experience than a company that's focused on it? Nikka: It's obviously very hard to tell the future and that, Nikka, that's what you get paid to do. Come on. I see the future.
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