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The Trillion-Dollar Subscription App Opportunity — Nico Wittenborn, Adjacent
Sub Club by RevenueCat
Is Apple's Total Control Really Hurting the Market?
Nico: There's just so much friction with the buying process right now. I think there could be a big opportunity for Apple to really like double down on this SMB upward motion. A lot of tools end up being used by pro-sumers and, end up showing characteristics that look a lot closer to SaaS and to a consumer business. The one, one thing I would like to add is even if companies start as consumer, we're also seeing towards solo entrepreneurship.
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