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The Trillion-Dollar Subscription App Opportunity — Nico Wittenborn, Adjacent

Sub Club by RevenueCat

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What Do You Think About Mobile Subscriptions?

I think there's two big shifts happening that are, I guess maybe three even that are supporting this shift in spend. One of them is that the younger generations are just much more willing to pay for these digital goods than our parents were. The second is right now and with the pandemic, which obviously has a lot of horrible consequences, but for our specific industry has been a boost really. And so we're still, you know, like a subscription launched in 2011, it's 2020, it's 90 years, that's a very short time, right?

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