

Hooked: How to Build Habit-Forming Products with Nir Eyal
Sep 12, 2016
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
Introduction
00:00 • 3min
The Power of Habits
03:08 • 1min
The Origin Story of a Behavior Design Superhero
04:36 • 4min
The Hook Cycle: How Facebook Can Change User Behavior
08:23 • 5min
The Variable Reward Phase of a Hook
13:23 • 4min
The Importance of Stored Value in Interactive Products
17:40 • 3min
The Variable Rewards of Zynga Stock
20:31 • 5min
The Importance of Habit Formation
25:52 • 2min
The Problem With Addiction on Snapchat
28:10 • 2min
Should Companies Create Addictive Products?
30:23 • 4min
The Importance of Self-Control
34:25 • 2min
The Negative Aspects of Technology
36:42 • 4min
What Won't We Do?
41:11 • 3min
The Importance of Consent in Design
44:08 • 2min
The Importance of Habits in Product Development
46:00 • 5min
How to Build Habit Forming Products
50:37 • 5min
How to Build for Your Users
55:18 • 2min
The Importance of Knowing Your User
56:49 • 2min
How to Build a Book for Yourself
58:23 • 2min
Hooked: A Guide to Product Design
01:00:20 • 2min