"What won't we do?" is a credo that every designer should have in their mind around what they won't do. "We don't design behavior that the user wouldn't do if they knew everything that we know," he says. It's fundamentally keeping information about what's going to happen outside the user's consciousness. The answer encompasses all dark patterns, all scams, all tricks and coercion.
I have a listener survey and one of you suggested Nir Eyal as a superguest. Today (thanks to your suggestion) I got to interview the man himself. Nir is the author of the buzz-worthy book Hooked: How To Build Habit-Forming Products. Nir did not disappoint. The guy is a wealth of knowledge and you’ll notice listening […]