The Importance of Stored Value in Interactive Products

The more we use a product, the better it becomes. And investments do this in two ways. The first is by loading the next trigger - something that the user does to bring themselves back. That's an example of an external trigger that prompts me to use the product again. Other way that investments increase the likelihood of coming back to used the product is that they store value. I think this is a huge, huge opportunity when it comes to using interactive products.