Near: I've always had a fascinating agenda with how products can change behavior. We're not we're not born with these preferences that we form over time, he says. He started two tech companies and at his last company, we were at the intersection of gaming and advertising. "I wanted to write that book so that people outside those industries could use the same techniques for all sorts of things," Near says.
I have a listener survey and one of you suggested Nir Eyal as a superguest. Today (thanks to your suggestion) I got to interview the man himself. Nir is the author of the buzz-worthy book Hooked: How To Build Habit-Forming Products. Nir did not disappoint. The guy is a wealth of knowledge and you’ll notice listening […]