The Art of the Brand The Digital Delusion
Sep 13, 2024
Join digital marketing expert Camille Moore and branding professional Phillip Millar as they tackle the pitfalls of modern marketing strategies. They highlight the dangers of getting lost in flashy metrics and advocate for a focus on long-term brand building. The conversation reveals how personal connections and strategic content can differentiate businesses in today's competitive market. With insights on overcoming digital delusion, they encourage a shift toward authentic engagement and meaningful relationships to foster growth.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Intro
00:00 • 4min
The Grind of Winning: Embracing Sacrifice in Business
03:46 • 2min
The Long Journey to Brand Success
05:52 • 3min
Strategy vs. Planning in Branding
08:22 • 8min
Challenges of CMOs in Large Corporations
16:40 • 4min
Navigating Branding Strategies
20:43 • 4min
Beyond Digital Metrics: Building Authentic Brands
24:50 • 21min