Marketing professional Camille Moore discusses good and bad marketing, the psychology of consumers, challenges on TikTok, creating products that meet customer preferences, building a lasting brand, staying true to your brand, brand clarity, confusion among influencers, and the power of open conversations.

Join marketing strategist Camille Moore, who helps businesses navigate common pitfalls, and Phillip Millar, a tactical execution expert, as they dissect the essential role of strategy in successful marketing. They discuss the dangers of prepackaged solutions and highlight red flags to watch for in proposals. The duo emphasizes creative freedom versus quick wins and shares insights on managing brand identity effectively. With engaging examples, including the Lucky Strike campaign, they illustrate how deep strategy fosters authentic consumer connections.

Join digital marketing expert Camille Moore and branding professional Phillip Millar as they tackle the pitfalls of modern marketing strategies. They highlight the dangers of getting lost in flashy metrics and advocate for a focus on long-term brand building. The conversation reveals how personal connections and strategic content can differentiate businesses in today's competitive market. With insights on overcoming digital delusion, they encourage a shift toward authentic engagement and meaningful relationships to foster growth.