The Foundr Podcast with Nathan Chan 583: The Branding Expert Behind Dior, L'Oréal & Mercedes | Camille Moore
Aug 29, 2025
Camille Moore, a creative director renowned for her work with Dior, L'Oréal, and Mercedes, shares her expertise in brand transformation. She reveals the elements that differentiate good brands from great ones and stresses the importance of founder-led branding in building trust. Camille discusses the concept of branding as a symphony of interconnected touchpoints, the role of community in e-commerce success, and offers tactical strategies like the '10 by 10 rule' for social media content creation that drives conversions.
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Brand As A Symphony
- A brand is a symphony: many touchpoints working together create the whole impression.
- Focusing only on logo or website misses how employees, experience, and messaging shape perception.
Start With Brand Foundations
- Start brand work with foundations: define goal, customer, pain points, and point of view.
- Answer 'who, why, and what's different' before designing your site or assets.
Three Levels Of Brand Maturity
- Brands fall into three tiers: brand (exists), good brand (product, story, experience, consistency), and great brand (adds time).
- Time and obsessive consistency elevate a good brand into a great one.
