The Skinny Confidential Him & Her Show How To Become A Better Marketer & Avoid Marketing Mistakes When Reaching Your Audience Or Customer Ft. Camille Moore
14 snips
Dec 25, 2023 
Marketing professional Camille Moore discusses good and bad marketing, the psychology of consumers, challenges on TikTok, creating products that meet customer preferences, building a lasting brand, staying true to your brand, brand clarity, confusion among influencers, and the power of open conversations.
AI Snips
Chapters
Transcript
Episode notes
Marketing's Lost Plot
- Marketing has lost its way due to societal shifts, overwhelming digital platforms, and corporate misunderstanding.
- Companies chase short-term metrics and overcomplicate strategies, neglecting core branding principles.
Marketing Pillars
- Good marketing is simple and impactful, using concise messaging (microscripts).
- Focus on the customer as the hero and their needs, not just your expertise.
Mountain Valley Water
- Mountain Valley Water's simple, classic branding is effective without complex marketing.
- Their focus on quality and established history speaks for itself.