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The Digital Delusion
The Art of the Brand
Navigating Branding Strategies
This chapter delves into the branding strategies of companies at different market levels, emphasizing the challenges startups face compared to established leaders. It critiques the short-term focus of corporate strategies that can hinder creativity and outlines the pitfalls of 'digital delusion' among smaller enterprises.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode