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Phillip Millar

Internationally recognized marketing expert and co-host of The Art of the Brand podcast.

Top 3 podcasts with Phillip Millar

Ranked by the Snipd community
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5 snips
Apr 2, 2024 • 42min

The Importance of Strategy

Join marketing strategist Camille Moore, who helps businesses navigate common pitfalls, and Phillip Millar, a tactical execution expert, as they dissect the essential role of strategy in successful marketing. They discuss the dangers of prepackaged solutions and highlight red flags to watch for in proposals. The duo emphasizes creative freedom versus quick wins and shares insights on managing brand identity effectively. With engaging examples, including the Lucky Strike campaign, they illustrate how deep strategy fosters authentic consumer connections.
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Sep 13, 2024 • 46min

The Digital Delusion

Join digital marketing expert Camille Moore and branding professional Phillip Millar as they tackle the pitfalls of modern marketing strategies. They highlight the dangers of getting lost in flashy metrics and advocate for a focus on long-term brand building. The conversation reveals how personal connections and strategic content can differentiate businesses in today's competitive market. With insights on overcoming digital delusion, they encourage a shift toward authentic engagement and meaningful relationships to foster growth.
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Sep 30, 2024 • 12min

The Home Depot Case Study: Mastering Customer Experience and Loyalty

Marketing experts Camille Moore and Phillip Millar dive into The Home Depot's remarkable customer experience strategies. They share how a knowledgeable workforce and seamless online-offline integration set Home Depot apart. The discussion highlights the company's commitment to employee satisfaction, which fosters exceptional customer relationships. They also explore innovative approaches that cater to both DIY enthusiasts and professionals, emphasizing brand loyalty and the impact of customer-centric philosophies. Tune in for valuable insights that can elevate any business's customer experience.