The Jaguar rebrand has been widely discussed, but what went wrong? In this video, Camille and Phillip offer a unique perspective on the Jaguars' rebranding misstep and what we can learn from it. From questionable design choices to the missed opportunity for brand alignment, we dive into the reasons this rebrand failed to connect with fans and the public. Join us for a fresh take on this branding disaster and discover the key lessons businesses can take away to avoid similar pitfalls. Don't forget to like and subscribe for more branding insights!

Discover the branding trends poised to shape 2025, emphasizing the importance of authentic emotional connections. Learn how brands can enhance engagement through employee-generated content and even reality TV elements. Delve into the power of audience involvement in brand development, especially through influencer-led initiatives. Don’t miss out on the vital insights to keep your branding strategy ahead of the curve this year!

The Matilda Djerf scandal: A fresh perspective on the reality that powerful CEOs don’t have to be likable. In this episode, Camille Moore and Philip Millar discuss how the 24-year-old influencer built a $35 million brand in just four years—and whether society’s expectations for her to be ‘kind’ conflict with the demands of running a high-powered business.

In this episode of "The Art of the Brand" We explore what makes a brand truly iconic. Using Guinness as a case study, they delve into the power of cultural alignment, storytelling, and creating memorable consumer experiences. Discover the strategies behind building a brand that transcends borders, from the immersive Guinness Storehouse tour in Dublin to the clever campaigns that resonate globally. This episode is a masterclass in transforming a product into a cultural phenomenon.

In this episode of The Art of the Brand, Camille Moore sits down with Dan Rodo, the creative force behind The Danocracy and Shot and Forgot, to explore the journey of content creation over 12 years. From his early YouTube days to his evolution into a YouTube documentarist and vertical content creator, Dan shares the challenges of navigating changing algorithms, avoiding burnout, and staying authentic in a fast-paced digital world. Get an inside look at his pivot to vintage photography, his strategies for thriving online, and how he balances passion with practicality. If you're looking to build a lasting personal brand or simply curious about what goes on behind the scenes of viral content, this conversation is a must-listen!

Discover the incredible journey of IKEA, from its visionary leader to its groundbreaking flat-pack designs. Explore how a strong internal culture and a focus on sustainability have fueled its growth. Unpack IKEA's unique retail strategies that enhance customer engagement and loyalty. Learn the value of patience in brand-building, along with insights from luxury brands that mirror IKEA's successful approach. This conversation offers a treasure trove of marketing wisdom and timeless branding techniques that resonate across various industries.

In this episode, Camille and Phillip explore why 'Joker 2' was a massive flop despite its record-breaking predecessor. They discover how ignoring core audiences, pushing against expectations, and making questionable creative choices led to a $300 million brand disaster.

In this episode, Camille and Phillip explore how Victoria's Secret lost its way by straying from its aspirational roots. Can it reclaim its iconic status in the evolving market? Here’s why understanding brand identity and embracing their controversy could have saved them.

Dive into the dynamic world of branding! Explore the surprising success of unconventional campaigns like Nutter Butter's wild rebrand. Discover how even legacy brands can embrace creativity to break free from traditional molds. Learn about the impact of social media and the importance of relatable humor in engaging consumers. Understand the distinct advantages that founder CEOs hold and how innovative marketing strategies can captivate audiences. Gain insights on cutting through the noise in a crowded marketplace.

Marketing experts explore Nutter Butter's bold TikTok antics and their impact on brand identity. They question if viral attention compensates for potential image damage. The discussion highlights successful strategies used by brands like Sour Patch Kids, focusing on relatable content that resonates. Self-deprecating humor and chaotic posts are analyzed as effective ways to stand out in a competitive market. Ultimately, the balance between grabbing attention and maintaining a cohesive brand message is under scrutiny.