The Art of the Brand

The hosts explore the intriguing shift in luxury branding, spotlighting A$AP Rocky's surprising role as Chanel's ambassador. They unpack Kim Kardashian's successful live shopping strategy, emphasizing the blend of high production and urgency. The dynamics of parasocial relationships shape modern marketing, while bold campaigns like Diet Coke's 'fridge cigarette' challenge conventional norms. The discussion ventures into the controversial realm of eugenics-themed advertising, the complexities of celebrity brand launches, and the impact of AI on creative industries.

This week, we break down the Korean anti-aging experience everyone in beauty needs to understand — from the treatments we did, to what they cost, to why Korea is still a decade ahead of North America. We get into the real differences in technology, clinical efficiency, cultural attitudes toward skincare, and why K-Beauty’s functional approach completely outperforms the spa-ified North American model.We unpack the full treatment stack: salmon DNA injections (Rejuran/Healer), density tightening, collagen boosters, skin Botox, redness reduction, toning lasers, and more — including what actually works, what hurts, and what lasts for a full year. We also talk male skincare, founder takeaways, and why studying the Korean market is becoming mandatory for anyone in beauty.If you care about anti-aging, longevity, or building beauty brands that stay ahead of trends, this episode is your roadmap.

This week on Art of the Brand, Camille and Phillip return from Colombia with a masterclass in world-building, culture, and how unforgettable brands are actually built. From sitting beside Dua Lipa in a Bogotá speakeasy to experiencing Andrés Carne de Res — one of the most extraordinary brand worlds on the planet — they break down how atmosphere, detail, and emotional truth shape customer loyalty more than any marketing tactic ever could. They unpack Bella Beauty’s explosive rise, why the brand’s controversy made it stronger, how AI shopping will rewrite retail, why influencer fatigue is real, and why big brands like Sephora and Skims are heading

This week on Art of the Brand, Camille and Phillip return from Japan and Korea with a masterclass in what real branding looks like outside the West. From Bulgari’s flawless hotel experience and Muji’s “no-brand” philosophy to Gentle Monster’s art-driven retail universe, they break down why some cultures still obsess over detail, craft, and discipline — and why that obsession builds brands that last. They unpack the collapse of merit in Western institutions, the danger of licensing over commitment, why On Cloud x Loewe collaborations feel hollow, and how luxury tech and wellness aesthetics are rapidly evolving. Most importantly, they reveal the truth every founder needs to hear: excellence is a choice, attention is earned, and brand power comes from doing the hard things well — consistently, deliberately, and without shortcuts.

Dive into the chaos of beauty and influence with a look at Fenty's decline and the public's reaction to a candid case study. Explore the brilliance of Timothée Chalamet's unique marketing strategies and how celebrity PR is evolving. Discover the innovative rise of Meadow Lane, where community engagement is key, and unpack the impact of transparency in branding. There’s a debate brewing over the arrival of Olive Young in the U.S. and whether it threatens Sephora’s relevance. Lastly, see how influencers are transitioning from mere endorsers to vital team members.

This week on Art of the Brand, Camille and Phillip return from Japan and Korea with a masterclass in what real branding looks like outside the West. From Bulgari’s flawless hotel experience and Muji’s “no-brand” philosophy to Gentle Monster’s art-driven retail universe, they break down why some cultures still obsess over detail, craft, and discipline — and why that obsession builds brands that last. They unpack the collapse of merit in Western institutions, the danger of licensing over commitment, why On Cloud x Loewe collaborations feel hollow, and how luxury tech and wellness aesthetics are rapidly evolving. Most importantly, they reveal the truth every founder needs to hear: excellence is a choice, attention is earned, and brand power comes from doing the hard things well — consistently, deliberately, and without shortcuts.

Empathy used to be a brand’s greatest strength, now it’s becoming its biggest weakness. From Lululemon’s confused NFL partnership to Victoria’s Secret’s failed comeback, this episode unpacks how good intentions and “inclusive” branding have created a new kind of brand crisis. Camille and Philip break down suicidal empathy, the rise of ghost brands, and why the line between authenticity and performance has never been thinner.💻 Social Media MasterclassMy foundational training will help you stop guessing and start building content that converts.👉 https://camille-moore.com/ 👥 Monthly Brand CohortMonthly, I launch small group learning where I work with you over 6 weeks to develop your brand and approach to socials. Great for small business owners and people wanting to launch a personal brand. 👉 https://camille-moore.com/links/ 🤝 1:1 Brand Strategy IntensivesFor founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.👉 http://bit.ly/4krhxgO 🏢 Hire My AgencySerious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.👉 https://thirdeyeinsights.ca/ 📬 Subscribe to Branding With Benefits (My Substack)Free weekly branding insights for people who want blunt strategy, not fluff.👉 https://substack.com/@camilleemoore 🎙️ Podcast Available On:Spotify | Apple Podcasts | YouTube | Everywhere You Stream📱 Follow Camille MooreInstagram: @camillemooreTikTok: @camille.moore_ LinkedIn: Camille Moore🌐 Website: camille-moore.com🎨 Follow The Art of the BrandInstagram: @theartofthebrand✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This video and my YouTube channel contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube Channel is provided.Chapters00:00 — Cold open & Jays post-mortem (who lost vs. who won) 02:19 — Baseball-to-branding: execution errors and brand self-defeat 04:55 — World Series ads in Canada: why the work felt mid 05:56 — When RFP checklists beat merit (and what that does to creative) 06:23 — Housekeeping: Japan/Korea trip, book update, planner, new iPhones 08:04 — Apple’s messaging miss: massive camera leap, weak pitch to creators 09:44 — Smart camera use cases: dual-side filming, auto-framing, on-the-go news 10:58 — Color psychology: the “orange era” effect 11:39 — Olivia Colman/Burberry, haters, and useful backlash 14:20 — Taylor Swift detour & paywalled dance dare 15:14 — Main topic kickoff: Is Snapchat worth it in 2025? 16:37 — Arbitrage 101: where attention is cheap vs. expensive 19:14 — CPM reality check: YouTube vs. Snapchat vs. TikTok 20:51 — Discover’s clickbait problem vs. “go where the eyeballs are” 23:33 — Strategy = resource allocation: when not to be everywhere 26:08 — Who should test Snapchat (and why NA adoption still lags) 27:57 — Teams, scale, and the GaryVee caveat for small operators 33:00 — Empathy vs. execution: the “suicidal empathy” trap for brands 36:33 — Performative vs. authentic values (land acknowledgements, etc.) 43:15 — Lululemon × NFL: swag drop, missed innovation, target confusion 48:18 — Ghost brands explained (Sears, Kodak, Playboy) + political analogy 54:29 — Vogue’s “boyfriends aren’t cool”: privacy, performance, and founders 1:03:08 — Power without validation: what to share (and what not to) 1:04:25 — Gender-gap politics, moderation via dialogue, tribal echo chambers 1:06:39 — Unrealistic partner filters & the digital distortion effect 1:08:16 — Wrap-up and what’s next

This week on Art of the Brand, Camille and Phillip break down the most interesting brand moments of the week—from Burberry’s stunning return to form to Skims’ controversial viral drops. They unpack why Kim Kardashian’s strategy works (but might backfire), how Burberry’s content pillars are a masterclass in heritage branding, and why Gap and Montcler are winning by making ads that don’t feel like ads.They also dive into Hailey Bieber’s post-acquisition slump, MrBeast’s $100M lawsuit, and Justin Bieber’s streaming warehouse experiment. From baseball sponsorship fails to the psychology of taking creative risks, this episode is a reminder that in 2025, playing it safe is the most dangerous move a brand can make.⏱️ Chapters00:00 – The Louvre Heist Ad: Risk vs. Reward.04:45 – The 15-Minute Window of Fame08:00 – Founder Fear & The Paralysis of Perfection10:30 – Authenticity Beats Polish13:00 – Martha Stewart, Disagreeability & The Myth of Likability15:00 – The Dark Side of Excellence17:00 – Finding Your Edge22:00 – Skims’ Viral Formula26:00 – The Power (and Cost) of Shock Marketing.29:00 – Relevance vs. Resonance.33:00 – Burberry’s Comeback35:00 – Heritage, Politeness & Storytelling How Burberry rebuilt desire by owning its British identity unapologetically.38:00 – Content Pillars Done Right40:00 – The Ads That Don’t Feel Like Ads.44:00 – Risk, Relatability & the End of Safe Marketing46:00 – The Movement Agency How fashion’s runway coaches are now teaching founders to look natural on camera.48:00 – The New Standard: Video Mastery53:00 – Ego vs. Effectiveness.57:00 – The Road to Rhode’s Decline01:02:00 – MrBeast’s $100 Million Mistake01:08:00 – The Rise of Equity-Based Influencer Deals01:12:00 – Justin Bieber’s Streaming Warehouse01:18:00 – Baseball, Branding & The Hidden Opportunity01:31:00 – TD’s Branding Fail on the Blue Jays Jersey01:36:00 – The Best & Worst Baseball Logos01:42:00 – When Virtue Signaling Destroys Loyalty01:47:00 – Shohei Ohtani & The Power of Global Branding01:50:00 – Final Thoughts

This week on Art of the Brand, Camille and Phillip unpack one of the most dynamic episodes yet. From Victoria’s Secret’s unapologetic return to form to The Ordinary’s “anti-industry” campaign (that’s actually owned by Estée Lauder), they explore the tension between authenticity and performance in modern branding. They also debate Tiffany’s $1,500 paperclip, the rise of “anti-brand” beauty culture, why Amex is the world’s best branding lesson, and how founders can stop obsessing over followers and start building brands that actually grow.Expect strong opinions, data-backed strategy, and a reminder that average isn’t aspirational.

The discussion dives into Lululemon’s shocking stock drop and how its founder’s candid critiques highlight brand missteps. They explore the dangers of AI in creative fields, asserting that technology can't replace genuine human insights. The hosts also analyze why luxury brands like Dior are shifting away from flashy logos to embrace subtlety. Insights on Trump's branding tactics reveal how simplicity and memorable phrases can create lasting impressions. Plus, they question the effectiveness of social media popularity versus authentic content that drives real business.