The Art of the Brand

Discover the evolving world of branding as influencers and ownership collide. Explore how AI is reshaping creativity and why luxury brands are resisting influencer entitlement. Delve into the industry's struggle with forgettable creativity and the need for memorable branding. Hear about the shift from trend-chasing to strategic thinking that prioritizes lasting impact. Learn about the decline of monoculture and the importance of connecting brands with niche communities. It's a lively discussion on what it takes to build a brand that endures.

Explore the seismic shift in branding as TikTok Shop surges past traditional retailers like Sephora and Ulta. Discover why Lululemon is losing its cultural relevance and how celebrity CEOs might be sabotaging brands. Learn about the collapse of traditional TV and the rise of short-form content. The allure of gorp-core luxury is examined, along with influencers gaining equity stakes. Plus, insights into how loyalty over mass appeal is becoming vital for brands today.

This week on Art of the Brand, Camille and Phillip unpack why traditional authority in branding is collapsing — from Pantone’s fading relevance to corporations losing control of culture in the age of AI. They explore how trends now emerge from crowds instead of experts, why brands like Lululemon lose identity as they scale, and how nostalgia, heritage, and emotional storytelling are outperforming innovation. The episode also breaks down AI’s growing role in commerce, the rise of fake content and outrage cycles, and what Christmas advertising still teaches us about meaning, memory, and human connection. This is a candid conversation about why brands that chase growth, safety, or automation without soul inevitably lose relevance — and what it now takes to earn trust in a hyper-accelerated world.

The hosts explore the intriguing shift in luxury branding, spotlighting A$AP Rocky's surprising role as Chanel's ambassador. They unpack Kim Kardashian's successful live shopping strategy, emphasizing the blend of high production and urgency. The dynamics of parasocial relationships shape modern marketing, while bold campaigns like Diet Coke's 'fridge cigarette' challenge conventional norms. The discussion ventures into the controversial realm of eugenics-themed advertising, the complexities of celebrity brand launches, and the impact of AI on creative industries.

This week, we break down the Korean anti-aging experience everyone in beauty needs to understand — from the treatments we did, to what they cost, to why Korea is still a decade ahead of North America. We get into the real differences in technology, clinical efficiency, cultural attitudes toward skincare, and why K-Beauty’s functional approach completely outperforms the spa-ified North American model.We unpack the full treatment stack: salmon DNA injections (Rejuran/Healer), density tightening, collagen boosters, skin Botox, redness reduction, toning lasers, and more — including what actually works, what hurts, and what lasts for a full year. We also talk male skincare, founder takeaways, and why studying the Korean market is becoming mandatory for anyone in beauty.If you care about anti-aging, longevity, or building beauty brands that stay ahead of trends, this episode is your roadmap.

This week on Art of the Brand, Camille and Phillip return from Colombia with a masterclass in world-building, culture, and how unforgettable brands are actually built. From sitting beside Dua Lipa in a Bogotá speakeasy to experiencing Andrés Carne de Res — one of the most extraordinary brand worlds on the planet — they break down how atmosphere, detail, and emotional truth shape customer loyalty more than any marketing tactic ever could. They unpack Bella Beauty’s explosive rise, why the brand’s controversy made it stronger, how AI shopping will rewrite retail, why influencer fatigue is real, and why big brands like Sephora and Skims are heading

This week on Art of the Brand, Camille and Phillip return from Japan and Korea with a masterclass in what real branding looks like outside the West. From Bulgari’s flawless hotel experience and Muji’s “no-brand” philosophy to Gentle Monster’s art-driven retail universe, they break down why some cultures still obsess over detail, craft, and discipline — and why that obsession builds brands that last. They unpack the collapse of merit in Western institutions, the danger of licensing over commitment, why On Cloud x Loewe collaborations feel hollow, and how luxury tech and wellness aesthetics are rapidly evolving. Most importantly, they reveal the truth every founder needs to hear: excellence is a choice, attention is earned, and brand power comes from doing the hard things well — consistently, deliberately, and without shortcuts.

Dive into the chaos of beauty and influence with a look at Fenty's decline and the public's reaction to a candid case study. Explore the brilliance of Timothée Chalamet's unique marketing strategies and how celebrity PR is evolving. Discover the innovative rise of Meadow Lane, where community engagement is key, and unpack the impact of transparency in branding. There’s a debate brewing over the arrival of Olive Young in the U.S. and whether it threatens Sephora’s relevance. Lastly, see how influencers are transitioning from mere endorsers to vital team members.

This week on Art of the Brand, Camille and Phillip return from Japan and Korea with a masterclass in what real branding looks like outside the West. From Bulgari’s flawless hotel experience and Muji’s “no-brand” philosophy to Gentle Monster’s art-driven retail universe, they break down why some cultures still obsess over detail, craft, and discipline — and why that obsession builds brands that last. They unpack the collapse of merit in Western institutions, the danger of licensing over commitment, why On Cloud x Loewe collaborations feel hollow, and how luxury tech and wellness aesthetics are rapidly evolving. Most importantly, they reveal the truth every founder needs to hear: excellence is a choice, attention is earned, and brand power comes from doing the hard things well — consistently, deliberately, and without shortcuts.

Empathy used to be a brand’s greatest strength, now it’s becoming its biggest weakness. From Lululemon’s confused NFL partnership to Victoria’s Secret’s failed comeback, this episode unpacks how good intentions and “inclusive” branding have created a new kind of brand crisis. Camille and Philip break down suicidal empathy, the rise of ghost brands, and why the line between authenticity and performance has never been thinner.💻 Social Media MasterclassMy foundational training will help you stop guessing and start building content that converts.👉 https://camille-moore.com/ 👥 Monthly Brand CohortMonthly, I launch small group learning where I work with you over 6 weeks to develop your brand and approach to socials. Great for small business owners and people wanting to launch a personal brand. 👉 https://camille-moore.com/links/ 🤝 1:1 Brand Strategy IntensivesFor founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.👉 http://bit.ly/4krhxgO 🏢 Hire My AgencySerious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.👉 https://thirdeyeinsights.ca/ 📬 Subscribe to Branding With Benefits (My Substack)Free weekly branding insights for people who want blunt strategy, not fluff.👉 https://substack.com/@camilleemoore 🎙️ Podcast Available On:Spotify | Apple Podcasts | YouTube | Everywhere You Stream📱 Follow Camille MooreInstagram: @camillemooreTikTok: @camille.moore_ LinkedIn: Camille Moore🌐 Website: camille-moore.com🎨 Follow The Art of the BrandInstagram: @theartofthebrand✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This video and my YouTube channel contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube Channel is provided.Chapters00:00 — Cold open & Jays post-mortem (who lost vs. who won) 02:19 — Baseball-to-branding: execution errors and brand self-defeat 04:55 — World Series ads in Canada: why the work felt mid 05:56 — When RFP checklists beat merit (and what that does to creative) 06:23 — Housekeeping: Japan/Korea trip, book update, planner, new iPhones 08:04 — Apple’s messaging miss: massive camera leap, weak pitch to creators 09:44 — Smart camera use cases: dual-side filming, auto-framing, on-the-go news 10:58 — Color psychology: the “orange era” effect 11:39 — Olivia Colman/Burberry, haters, and useful backlash 14:20 — Taylor Swift detour & paywalled dance dare 15:14 — Main topic kickoff: Is Snapchat worth it in 2025? 16:37 — Arbitrage 101: where attention is cheap vs. expensive 19:14 — CPM reality check: YouTube vs. Snapchat vs. TikTok 20:51 — Discover’s clickbait problem vs. “go where the eyeballs are” 23:33 — Strategy = resource allocation: when not to be everywhere 26:08 — Who should test Snapchat (and why NA adoption still lags) 27:57 — Teams, scale, and the GaryVee caveat for small operators 33:00 — Empathy vs. execution: the “suicidal empathy” trap for brands 36:33 — Performative vs. authentic values (land acknowledgements, etc.) 43:15 — Lululemon × NFL: swag drop, missed innovation, target confusion 48:18 — Ghost brands explained (Sears, Kodak, Playboy) + political analogy 54:29 — Vogue’s “boyfriends aren’t cool”: privacy, performance, and founders 1:03:08 — Power without validation: what to share (and what not to) 1:04:25 — Gender-gap politics, moderation via dialogue, tribal echo chambers 1:06:39 — Unrealistic partner filters & the digital distortion effect 1:08:16 — Wrap-up and what’s next