The Art of the Brand

In this episode of The Art of the Brand, Camille Moore is joined by Hally Leadbetter—co-host of Morning with the Masters, host of On the Tee with Golf Digest, and founder of Better Content Co. Hally is a trailblazer at the intersection of digital influence and traditional sports broadcasting, known for her bold approach to building media that connects with the next generation of athletes and fans. From shaping golf culture to producing content for some of the sport’s most iconic platforms, Hally opens up about how she’s building a modern media brand rooted in creativity, community, and unapologetic authenticity.

In this episode of Art of the Brand, Camille and Phillip dissect the branding brilliance behind The Masters and how it became one of the most protected, iconic legacies in sports—without ever selling out. From ceremonial consistency to social strategy, they unpack how Augusta National managed to go viral without compromising its brand integrity.Then, they pivot into luxury’s unraveling as Chinese manufacturers expose the truth behind price tags, raising tough questions about authenticity, craftsmanship, and consumer trust. Finally, they break down the Blue Origin space launch—a PR stunt-turned-crisis—and why it flopped so hard online.Whether you're building a brand, leading a company, or just watching it all unfold, this episode is a playbook on what to protect, when to evolve, and how to build lasting brand equity in a chaotic digital era.

Most podcasts fail—and it’s not because the host isn’t talented. In this episode of Art of the Brand, we break down why podcast monetization is a myth for most creators, why ROI thinking is killing your brand, and the real reason longform content still matters in 2025.You’ll learn:The hidden data on who actually makes money from podcastsHow to build a brand platform instead of chasing ad revenueWhy your opinions matter more than trying to please everyoneThe top content mistake that’s costing women influence and growthWhy controversy isn’t the enemy—it’s the strategyThis is the no-BS roadmap to using podcasting (or any longform content) to grow your influence, not just your downloads.

From the storytelling genius behind White Lotus to the rise of WhatsApp marketing—this episode breaks down how the best brands are winning today. We dive into why brands must embrace imperfection, how anticipation builds obsession, and what every business needs to know about new platforms like WhatsApp and Snapchat. Plus, we call out the biggest marketing mistakes with our hilarious "Tariff List" you won’t want to miss. Subscribe for weekly breakdowns on branding, marketing, and how to actually stand out.

Most brands pick the wrong fonts—and it’s costing them. In this episode, we break down why fonts are more powerful than your logo, how the brain actually processes words, and the biggest mistakes businesses make when choosing typography.Learn the psychology behind great brand fonts, how to pick fonts that feel right, and why the best brands today are investing in custom typefaces. Whether you're building a personal brand, a startup, or scaling to a household name, this is the branding deep dive you didn’t know you needed.

In this episode of Art of the Brand, Camille Moore and Phillip Millar break down why Four Seasons’ unofficial partnership with White Lotus is a masterclass in modern branding — and why most brands would have been too scared to let it happen.They also dive into why Samsung’s brand strategy is missing the mark against Apple, the psychology of indirect selling, the power of risk-taking in branding, and the real difference between visionary founders and passive CEOs.Plus:How Jacquemus turned iPhone nostalgia into a brand momentWhy your marketing team needs leadership, not micromanagementWhy building your brand requires obsession with the final 5% — not just "good enough" workThis episode is a strategic blueprint for brand owners who want to stop playing it safe — and start winning.

Discover how to turn social media algorithms into your ally rather than an adversary. Learn the power of documenting your journey to cultivate a loyal fanbase. Get insights on effectively leveraging AI tools for content creation and the importance of authentic storytelling. Dive into the world of vintage fashion marketing and innovative ad campaigns that resonate with consumers. Explore unique brand collaborations and the significance of simplicity and dedication in building a brand. Plus, dissect the latest in sports marketing and how authenticity shapes consumer engagement.

When a client refused to pay and tried to bully me out of $5,000, I did something most small business owners never do — I took them to court. This episode breaks down how one of the biggest law firms in the country tried to intimidate, manipulate, and gaslight me, and how I turned the tables in court. From red flags you should never ignore to the power plays big corporations use to silence small business owners — this story is equal parts entertaining and educational.

In this episode of The Art of the Brand, hosts Camille Moore and Phillip Millar are calling it like it is. Brands are crumbling because they’ve stopped listening to their customers and started chasing trends that don’t scale. We unpack how Disney’s woke Snow White flop, Forever 21’s second bankruptcy, and big-box retailers’ lack of innovation are proof of this shift. Plus, we break down why founder-driven brands like Liquid Death win and why outdated marketing tactics (hello, $500k influencer parties) are missing the mark. If you want to survive in today’s economy — it’s time to focus on experience, human dynamics, and building long-term brand value.Listen in and learn why the brands that adapt will survive — and the ones who chase vanity metrics will die.

Join Camille and Phillip for another packed episode of Art of the Brand where we explore:Athletes & Personal Brands - why building your personal brand is more critical than everOur exclusive 4 Quadrant Matrix for evaluating brand positioning and strategyThe viral Beis Claw controversy taking over everyone's feedsOur signature Hot or Not segment rating this week's boldest brand movesRange Rover's unexpected expansion into clothing and what it means for luxury crossoversPeroni's non-alcoholic F1 partnership and the changing landscape of sports sponsorshipsThe buzz-worthy Sperry x Aritzia Collaboration that's selling out fastMagic Bullet's recent rebrand - does it hit the mark?Breaking down the Poppi beverage sale and market implicationsKim Kardashian's strategic Tesla photoshoot and what both brands gainPlus, don't miss details about Camille's highly anticipated Social Media Masterclass launching this week! We dive into navigating social platforms effectively, launching your personal brand, and why personal branding is increasingly important in today's digital landscape.New episodes of Art of the Brand drop every Tue. Subscribe now for your weekly dose of brand strategy insights with Camille Moore and Phillip Millar.