The Art of the Brand You’re Not Stuck—You’re Just Not Posting: The Unfiltered Truth About Personal Branding with Courtney Johnson
Jun 4, 2025
Courtney Johnson, a personal branding strategist and creator coach, shares her insightful yet humorous take on building a brand in the digital age. She emphasizes the importance of posting consistently, especially those first 100 posts, and unveils why LinkedIn remains underutilized. Courtney discusses the chaotic TikTok algorithm and gives tips for thriving despite low engagement. Plus, she tackles the tension between corporate norms and authentic content, and shares her journey of using mushrooms for creative flow instead of traditional ADHD meds.
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Power of Personal Branding
- Focus energy on building personal brands, even if only 10% of budget and effort is available.
- Personal brands consistently outperform company brands in engagement and impact.
Be a Conscious Social Consumer
- Become conscious of your own social media behavior and preferences.
- Use your consumption patterns to craft your own strategy with humor or tutorials.
Post Daily and Analyze Patterns
- Post content daily regardless of quality to build the habit and test what works.
- Analyze top posts monthly to identify patterns and refine future content.