In this episode of Art of the Brand, Camille sits down with personal branding strategist and creator coach Courtney Johnson for a raw, hilarious, and no-BS conversation about what it actually takes to build a brand in 2025.
From posting through the cringe, to battling corporate CMO chaos, to the reason your content isn’t landing—Courtney breaks down the mindset, habits, and strategies that turn quiet professionals into undeniable digital brands.
We also dive into:
- Why your first 100 posts matter more than any strategy
- How LinkedIn is still the most underused platform for business
- Why creators with the most opinions win (yes, even with trolls)
- What to do when TikTok views crash
- And why mushrooms might be better than Vyvanse for creative flow
This one’s for every freelancer, founder, side-hustler, and scared-of-the-camera expert who knows they need to show up—but doesn’t know where to start.
If you’re building a brand, business, or audience—this episode will hit.
