
You’re Not Stuck—You’re Just Not Posting: The Unfiltered Truth About Personal Branding with Courtney Johnson
The Art of the Brand
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Embracing a Multifaceted Personal Brand
This chapter explores the significance of presenting a diverse personal brand by sharing unique interests and stories beyond a narrow niche. It emphasizes that authenticity and relatability can enhance engagement and attract potential clients, illustrated through examples from marketers and therapists. The discussion also addresses the dynamics of social media engagement, platform performance metrics, and the importance of consistency in content creation for personal branding success.
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