Courtney Johnson, a former account manager turned full-time content creator, shares her journey of making over $40K a month. She dives into her secrets for crafting viral videos, including her unique 'bait the fish' technique. Courtney emphasizes the power of personal branding over traditional strategies and discusses how women can leverage their unique strengths in entrepreneurship. With insights on authenticity in content creation, she encourages budding creators to find their niche and engage emotionally with their audience while navigating the risks of sharing their true selves.