The Art of the Brand

In this episode of Art of the Brand, Camille and Phillip unpack the full cultural and business storm hitting the marketing world—from AI wiping out agency jobs to personal brands overtaking corporate PR.We break down:Why most legacy TV ads are pure virtue signaling (and why they’re failing)The rise of AI avatars, media manipulation, and what it means for foundersHow Blake Lively’s brand collapsed—and what CEOs can learn from her lawsuit misstepWhat antifragile branding actually looks likeAnd how Facebook might be more effective than Instagram (yes, really)If you're a brand builder, marketer, or entrepreneur trying to stand out in a world of fear, censorship, and conformity—this is the wake-up call you didn’t know you needed.

This week on Art of the Brand, Camille Moore and Phillip Millar break down the collapse of conventional marketing—from the fall of Canadian Tire to the rise of digital avatars and AI-edited content. They unpack how risk-averse leadership is killing creativity, why CMOs are being debated as the next CEOs, and how creators can now outmaneuver legacy institutions with scrappy, disruptive content.They also dive into the controversial James Charles comeback, Penn Badgley’s TikTok strategy, and what you can learn from H&M’s AI model play. If you’re a founder, CMO, or content creator, this episode is your no-BS blueprint for staying relevant in the attention economy.:auriculares: Tune in for hot takes on:Cancel culture vs. owning your platformWhy the algorithm isn’t against you—your content isCanadian Tire vs. Home Hardware (real retail brand lessons)What CMOs must do to earn CEO statusWhy trends aren’t enough—disruption isThe smarter way to use influencers like Alex EarleNew app alert: Instagram's secret weapon to beat CapCutFor marketers, brand builders, and brave executives ready to trade safe for smart.

In this episode of Art of the Brand, Camille sits down with Dr. Linda Nyugen—medical aesthetician, wellness expert, and founder of 1Clinic—to unpack the science behind modern beauty. From red light therapy and skin cycling to GLP-1s, exosomes, and her favorite peptide protocols, Dr. Linda shares the exact wellness rituals and biohacking tools she uses to stay energized, ageless, and in demand.This isn’t just another beauty chat—it’s a deep dive into what’s actually working in the longevity space, how to build a powerful personal brand in wellness, and why Eastern and Western practices are finally coming together in a way that makes sense for today’s high-performing woman.Whether you're a medspa owner, a wellness entrepreneur, or a beauty-obsessed consumer, this is your front-row seat to what’s next in health, beauty, and bio-optimization.

In this episode of Art of the Brand, Camille and Phillip dissect the crisis of creativity across tech, entertainment, and politics—from Google’s slow collapse into mediocrity, to AI’s branding revolution, to how Black Mirror outplayed everyone with a viral campaign. They also unpack the branding disaster of the Canadian election and explain why founders and marketers playing it safe are losing by default.If you're building a brand, launching content, or trying to stand out in a noisy world, this episode is your permission slip to have taste, take risks, and lead.Perfect for: Founders, marketers, creators, and anyone sick of watered-down content and generic brands.

In this episode of The Art of the Brand, Camille Moore sits down with Anthony DeLuca — CEO of DeLuca Media Group — to break down the real state of social media, influencer marketing, and why most creators won't survive the next five years.Anthony shares how he took creators from 0 to 1 million followers in months, why traditional brand deal models are broken, and what brands really look for today. They dive deep into the fall of traditional influencer marketing, the future of UGC, why personal brands will outperform agencies, and the critical shifts every business owner and creator needs to understand right now.If you’re a marketer, creator, or business owner looking to stay ahead of the next evolution of branding and marketing — this is the episode you can’t afford to miss.

In this episode of The Art of the Brand, Camille Moore is joined by Hally Leadbetter—co-host of Morning with the Masters, host of On the Tee with Golf Digest, and founder of Better Content Co. Hally is a trailblazer at the intersection of digital influence and traditional sports broadcasting, known for her bold approach to building media that connects with the next generation of athletes and fans. From shaping golf culture to producing content for some of the sport’s most iconic platforms, Hally opens up about how she’s building a modern media brand rooted in creativity, community, and unapologetic authenticity.

In this episode of Art of the Brand, Camille and Phillip dissect the branding brilliance behind The Masters and how it became one of the most protected, iconic legacies in sports—without ever selling out. From ceremonial consistency to social strategy, they unpack how Augusta National managed to go viral without compromising its brand integrity.Then, they pivot into luxury’s unraveling as Chinese manufacturers expose the truth behind price tags, raising tough questions about authenticity, craftsmanship, and consumer trust. Finally, they break down the Blue Origin space launch—a PR stunt-turned-crisis—and why it flopped so hard online.Whether you're building a brand, leading a company, or just watching it all unfold, this episode is a playbook on what to protect, when to evolve, and how to build lasting brand equity in a chaotic digital era.

Most podcasts fail—and it’s not because the host isn’t talented. In this episode of Art of the Brand, we break down why podcast monetization is a myth for most creators, why ROI thinking is killing your brand, and the real reason longform content still matters in 2025.You’ll learn:The hidden data on who actually makes money from podcastsHow to build a brand platform instead of chasing ad revenueWhy your opinions matter more than trying to please everyoneThe top content mistake that’s costing women influence and growthWhy controversy isn’t the enemy—it’s the strategyThis is the no-BS roadmap to using podcasting (or any longform content) to grow your influence, not just your downloads.

From the storytelling genius behind White Lotus to the rise of WhatsApp marketing—this episode breaks down how the best brands are winning today. We dive into why brands must embrace imperfection, how anticipation builds obsession, and what every business needs to know about new platforms like WhatsApp and Snapchat. Plus, we call out the biggest marketing mistakes with our hilarious "Tariff List" you won’t want to miss. Subscribe for weekly breakdowns on branding, marketing, and how to actually stand out.

Most brands pick the wrong fonts—and it’s costing them. In this episode, we break down why fonts are more powerful than your logo, how the brain actually processes words, and the biggest mistakes businesses make when choosing typography.Learn the psychology behind great brand fonts, how to pick fonts that feel right, and why the best brands today are investing in custom typefaces. Whether you're building a personal brand, a startup, or scaling to a household name, this is the branding deep dive you didn’t know you needed.