The Art of the Brand

The Super Bowl wasn't just about football this year—it was a branding battleground. From Taylor Swift getting booed to Trump's historic attendance, we break down how politics, culture, and advertising collided on the biggest stage in America. Why was Taylor Swift really booed? Did Kendrick Lamar’s halftime show miss the mark? Super Bowl ads are shifting back to what works—here’s what you can learn.We also dive into the TikTok vs. Instagram battle—is TikTok dying, and should businesses double down on Meta instead? Plus, we analyze Michelob Ultra’s genius Super Bowl ad and why some brands are winning while others are failing. Subscribe for no-BS branding insights that cut through the noise.

In this inspiring episode,Lori Harder—best-selling author, speaker, and creator of the daily beauty supplementGlossy—reveals how she went from rock bottom to running multiple successful ventures. Hear how personal development, network marketing, and consistent storytelling helped her cultivate a devoted audience. Lori also explains why she pivoted from launching a wine-spritz brand to focusing on a subscription-based wellness product. If you’re looking to future-proof your brand, tune in for Lori’s powerful insights.

MeetWalter Werzowa, the legendary composer behind the iconicIntel Inside jingle—one of the most recognized audio mnemonics in history. In this episode, Walter reveals how chance encounters led him from Vienna to Hollywood, whystory is the secret ingredient in every memorable sound, and how artificial intelligence is reshaping the future of music composition. Whether you’re a budding creator or a curious marketer, discover the transformative power ofintentional sound in branding.

Feeling buried by everyone’s “expert” opinions? This week, we reveal how getting the wrong advice or perspective can actually hold back your brand. We share a fresh framework for social media growth—complete with real-world tactics, from trial Reels to principles journals—and why filtering your feedback is more vital than ever. Plus, we drop stories from our Oman adventure (yes, it was epic) and cap off with a rapid-fire “Hot or Not” collab showdown. If you’re ready for a streamlined approach to brand-building, curated guidance that fuels results and a glimpse into next-level travel meets marketing, don’t miss this episode!

Take a deep dive into Guinness, the legendary Irish stout synonymous with Dublin’s skyline, lively pubs, and an unforgettable “perfect pour.” Fresh off a real-life tour at the Guinness Storehouse, Camille and Phillip break down why a 200+ year-old beer brand is still culturally iconic—from its advertising masterstrokes and unexpected tie-ins with exotic animals, to how it rode the global wave of “Irish pubs.” If you love great marketing (and maybe a pint), join us for this flavorful journey.

How did Moncler transform from a struggling brand selling $100 jackets into a $13 billion luxury powerhouse? In this episode, we break down the genius branding strategy behind Moncler's rise—how CEO Remo Ruffini leveraged exclusivity, strategic pricing, and high-end retail placement to reposition the brand as a global luxury icon.We’ll cover:✅ The power of perception in luxury branding✅ How strategic distribution changed everything✅ The role of celebrity endorsements in driving demand✅ Why branding is more than just a great productIf you want to learn how to elevate your brand and charge premium prices, this is an episode you can’t miss!

Join Dr. Lara Devgan, a leading New York City plastic surgeon known for her innovative facial balancing techniques and skincare line. She discusses how her branding approach transcends social media fads. Discover the importance of authenticity in building a brand and how strategic partnerships, like her collaboration with a smoothie chain, can significantly enhance visibility. Dr. Devgan offers invaluable insights into creating memorable branded experiences that can future-proof any professional's practice.

In this insightful discussion, Emily Carter, a self-taught British designer known for her luxury silk scarves, shares her journey from a childhood love of insects to high fashion triumphs. She reveals how her artistic roots influence her creations and talks about overcoming obstacles, including being fired from a department store only to be stocked there later. Emily also addresses the role of community in her success, the importance of balancing design with personal passions like rowing, and navigating the luxury space amidst AI challenges.

Dive into the Lululemon controversy that spiraled from a CEO's comments, exposing tensions within the brand and the challenges of maintaining identity in the face of media scrutiny. Discover how the brand's shift towards profitability alienated its core customers. The discussion also touches on the clash between aspirational branding and inclusivity, and compares Lululemon's journey with a rising creative director who prioritizes authenticity. Explore the significant lessons in brand communication amidst evolving consumer expectations.

Why did a critically acclaimed movie with comparisons to Silence of the Lambs completely flop at the box office? In this episode, we break down the curious case of Strange Darlings—a film that had all the makings of a hit but fell victim to a disastrous marketing strategy. Using the ongoing $10 million marketing lawsuit as a case study, we explore the dangers of vanity metrics and misleading strategies and why a solid marketing plan is just as critical as the content itself. From the importance of strategic branding to the pitfalls of prioritizing aesthetics over effectiveness, this conversation uncovers valuable lessons for businesses and brands. Tune in to find out how marketing missteps can cost millions—and how agencies taking advantage of clients are more common than you think.