The Art of the Brand

Want to know why that famous Saturday Night Live “More Cowbell” sketch keeps popping up in marketing conversations? In this episode, we break down how a single “ridiculous” element can propel your brand to cult status—just like the added cowbell turned “Don’t Fear the Reaper” into a timeless hit. As we explore real-world parallels—from Apple’s ongoing brand fatigue to Google Pixel’s underwhelming billboard—we reveal why doubling down on your unique edge (“cowbell”) might be the key to market domination.

Join Noelle Crooks, author of 'Under the Influence' and founder of Girl Dinner NYC, as she shares her inspiring journey of self-rediscovery. She discusses transforming toxic work environments into sources of strength and her quest to redefine beauty standards, embracing authenticity over societal expectations. Noelle also highlights the importance of fostering friendships among women in entrepreneurship and the power of building a supportive community that empowers personal growth and connection. Dive in for insights on navigating life in New York City as a modern renaissance brand!

Astrid M. Carillo, a seasoned PR and etiquette expert with experience spanning royal events and top-tier media, dives into the key differences between PR and marketing. She explains how PR builds long-term trust and credibility, while marketing drives immediate sales. The conversation covers the evolving role of PR in the digital age, highlighting storytelling techniques and the importance of brand narratives. Astrid also discusses the critical distinctions and collaborations needed between PR and marketing to strengthen brand identity and reputation.

In this episode, Camille Moore and Phillip Millar analyze the “Call Her Daddy” brand and explore the fine line between authenticity and performative branding. How did a podcast built on raw, unapologetic honesty rise to the top, and what happens when that authenticity is called into question?  The Kamala Harris interview serves as a perfect example of how paid appearances and controlled narratives can erode trust and compromise a brand’s core identity. We break down the clash between staying true to your audience and the temptation to sell your platform—a decision that can undermine credibility in the long term.  For anyone investing in personal or corporate branding, this episode is a must-listen, offering insights into the power of staying authentic and the risks of prioritizing short-term gains over long-term trust.

CGI has taken the marketing world by storm, and it’s time your brand got on board! In this video, we dive into how top brands are using cutting-edge animation to revolutionize their storytelling, from perfume launches to global pop-up experiences. Discover how CGI is creating buzz-worthy campaigns and shaping the future of branding. If you want your brand to stand out in 2025, this is the trend you can't ignore. Don’t miss out—subscribe for more insights on how CGI can transform your brand’s storytelling!

The Jaguar rebrand has been widely discussed, but what went wrong? In this video, Camille and Phillip offer a unique perspective on the Jaguars' rebranding misstep and what we can learn from it. From questionable design choices to the missed opportunity for brand alignment, we dive into the reasons this rebrand failed to connect with fans and the public. Join us for a fresh take on this branding disaster and discover the key lessons businesses can take away to avoid similar pitfalls. Don't forget to like and subscribe for more branding insights!

Discover the branding trends poised to shape 2025, emphasizing the importance of authentic emotional connections. Learn how brands can enhance engagement through employee-generated content and even reality TV elements. Delve into the power of audience involvement in brand development, especially through influencer-led initiatives. Don’t miss out on the vital insights to keep your branding strategy ahead of the curve this year!

The Matilda Djerf scandal: A fresh perspective on the reality that powerful CEOs don’t have to be likable. In this episode, Camille Moore and Philip Millar discuss how the 24-year-old influencer built a $35 million brand in just four years—and whether society’s expectations for her to be ‘kind’ conflict with the demands of running a high-powered business.

In this episode of "The Art of the Brand" We explore what makes a brand truly iconic. Using Guinness as a case study, they delve into the power of cultural alignment, storytelling, and creating memorable consumer experiences. Discover the strategies behind building a brand that transcends borders, from the immersive Guinness Storehouse tour in Dublin to the clever campaigns that resonate globally. This episode is a masterclass in transforming a product into a cultural phenomenon.

In this episode of The Art of the Brand, Camille Moore sits down with Dan Rodo, the creative force behind The Danocracy and Shot and Forgot, to explore the journey of content creation over 12 years. From his early YouTube days to his evolution into a YouTube documentarist and vertical content creator, Dan shares the challenges of navigating changing algorithms, avoiding burnout, and staying authentic in a fast-paced digital world. Get an inside look at his pivot to vintage photography, his strategies for thriving online, and how he balances passion with practicality. If you're looking to build a lasting personal brand or simply curious about what goes on behind the scenes of viral content, this conversation is a must-listen!