The Art of the Brand

In this episode of Art of the Brand, Camille Moore and Phillip Millar break down why Four Seasons’ unofficial partnership with White Lotus is a masterclass in modern branding — and why most brands would have been too scared to let it happen.They also dive into why Samsung’s brand strategy is missing the mark against Apple, the psychology of indirect selling, the power of risk-taking in branding, and the real difference between visionary founders and passive CEOs.Plus:How Jacquemus turned iPhone nostalgia into a brand momentWhy your marketing team needs leadership, not micromanagementWhy building your brand requires obsession with the final 5% — not just "good enough" workThis episode is a strategic blueprint for brand owners who want to stop playing it safe — and start winning.

Discover how to turn social media algorithms into your ally rather than an adversary. Learn the power of documenting your journey to cultivate a loyal fanbase. Get insights on effectively leveraging AI tools for content creation and the importance of authentic storytelling. Dive into the world of vintage fashion marketing and innovative ad campaigns that resonate with consumers. Explore unique brand collaborations and the significance of simplicity and dedication in building a brand. Plus, dissect the latest in sports marketing and how authenticity shapes consumer engagement.

When a client refused to pay and tried to bully me out of $5,000, I did something most small business owners never do — I took them to court. This episode breaks down how one of the biggest law firms in the country tried to intimidate, manipulate, and gaslight me, and how I turned the tables in court. From red flags you should never ignore to the power plays big corporations use to silence small business owners — this story is equal parts entertaining and educational.

In this episode of The Art of the Brand, hosts Camille Moore and Phillip Millar are calling it like it is. Brands are crumbling because they’ve stopped listening to their customers and started chasing trends that don’t scale. We unpack how Disney’s woke Snow White flop, Forever 21’s second bankruptcy, and big-box retailers’ lack of innovation are proof of this shift. Plus, we break down why founder-driven brands like Liquid Death win and why outdated marketing tactics (hello, $500k influencer parties) are missing the mark. If you want to survive in today’s economy — it’s time to focus on experience, human dynamics, and building long-term brand value.Listen in and learn why the brands that adapt will survive — and the ones who chase vanity metrics will die.

Join Camille and Phillip for another packed episode of Art of the Brand where we explore:Athletes & Personal Brands - why building your personal brand is more critical than everOur exclusive 4 Quadrant Matrix for evaluating brand positioning and strategyThe viral Beis Claw controversy taking over everyone's feedsOur signature Hot or Not segment rating this week's boldest brand movesRange Rover's unexpected expansion into clothing and what it means for luxury crossoversPeroni's non-alcoholic F1 partnership and the changing landscape of sports sponsorshipsThe buzz-worthy Sperry x Aritzia Collaboration that's selling out fastMagic Bullet's recent rebrand - does it hit the mark?Breaking down the Poppi beverage sale and market implicationsKim Kardashian's strategic Tesla photoshoot and what both brands gainPlus, don't miss details about Camille's highly anticipated Social Media Masterclass launching this week! We dive into navigating social platforms effectively, launching your personal brand, and why personal branding is increasingly important in today's digital landscape.New episodes of Art of the Brand drop every Tue. Subscribe now for your weekly dose of brand strategy insights with Camille Moore and Phillip Millar.

The Super Bowl wasn't just about football this year—it was a branding battleground. From Taylor Swift getting booed to Trump's historic attendance, we break down how politics, culture, and advertising collided on the biggest stage in America. Why was Taylor Swift really booed? Did Kendrick Lamar’s halftime show miss the mark? Super Bowl ads are shifting back to what works—here’s what you can learn.We also dive into the TikTok vs. Instagram battle—is TikTok dying, and should businesses double down on Meta instead? Plus, we analyze Michelob Ultra’s genius Super Bowl ad and why some brands are winning while others are failing. Subscribe for no-BS branding insights that cut through the noise.

In this inspiring episode,Lori Harder—best-selling author, speaker, and creator of the daily beauty supplementGlossy—reveals how she went from rock bottom to running multiple successful ventures. Hear how personal development, network marketing, and consistent storytelling helped her cultivate a devoted audience. Lori also explains why she pivoted from launching a wine-spritz brand to focusing on a subscription-based wellness product. If you’re looking to future-proof your brand, tune in for Lori’s powerful insights.

MeetWalter Werzowa, the legendary composer behind the iconicIntel Inside jingle—one of the most recognized audio mnemonics in history. In this episode, Walter reveals how chance encounters led him from Vienna to Hollywood, whystory is the secret ingredient in every memorable sound, and how artificial intelligence is reshaping the future of music composition. Whether you’re a budding creator or a curious marketer, discover the transformative power ofintentional sound in branding.

Feeling buried by everyone’s “expert” opinions? This week, we reveal how getting the wrong advice or perspective can actually hold back your brand. We share a fresh framework for social media growth—complete with real-world tactics, from trial Reels to principles journals—and why filtering your feedback is more vital than ever. Plus, we drop stories from our Oman adventure (yes, it was epic) and cap off with a rapid-fire “Hot or Not” collab showdown. If you’re ready for a streamlined approach to brand-building, curated guidance that fuels results and a glimpse into next-level travel meets marketing, don’t miss this episode!

Take a deep dive into Guinness, the legendary Irish stout synonymous with Dublin’s skyline, lively pubs, and an unforgettable “perfect pour.” Fresh off a real-life tour at the Guinness Storehouse, Camille and Phillip break down why a 200+ year-old beer brand is still culturally iconic—from its advertising masterstrokes and unexpected tie-ins with exotic animals, to how it rode the global wave of “Irish pubs.” If you love great marketing (and maybe a pint), join us for this flavorful journey.