Why Playing It Safe Is Killing Your Brand — Lessons from White Lotus and Four Seasons

In this episode of Art of the Brand, Camille Moore and Phillip Millar break down why Four Seasons’ unofficial partnership with White Lotus is a masterclass in modern branding — and why most brands would have been too scared to let it happen.They also dive into why Samsung’s brand strategy is missing the mark against Apple, the psychology of indirect selling, the power of risk-taking in branding, and the real difference between visionary founders and passive CEOs.Plus:How Jacquemus turned iPhone nostalgia into a brand momentWhy your marketing team needs leadership, not micromanagementWhy building your brand requires obsession with the final 5% — not just "good enough" workThis episode is a strategic blueprint for brand owners who want to stop playing it safe — and start winning.