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The Art of the Brand

The Branding of Music with Walter Rudoza

Feb 19, 2025
01:06:16

MeetWalter Werzowa, the legendary composer behind the iconicIntel Inside jingle—one of the most recognized audio mnemonics in history. In this episode, Walter reveals how chance encounters led him from Vienna to Hollywood, whystory is the secret ingredient in every memorable sound, and how artificial intelligence is reshaping the future of music composition. Whether you’re a budding creator or a curious marketer, discover the transformative power ofintentional sound in branding.


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