The Art of the Brand Google Just Shot God Mode — And It’s Coming for Your Business
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May 30, 2025 Delve into the dramatic shifts in modern marketing, as social media transforms into 'interest media.' Explore how Google's Astra AI revolutionizes consumer discovery and poses unique challenges for small businesses in an AI-driven world. Learn why genuine content creation outweighs trend-chasing, and uncover the impact of tariffs on brand loyalty. The conversation also highlights evolving beauty standards, emphasizing diversity and authenticity in branding amidst an oversaturated market.
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Interest Media Replaces Social Media
- Social media is dead; interest media is the new game for brands.
- Brands must provide genuine interest and value, not just social posts.
Prepare for AI Consumers
- Prepare for AI agents as new consumers changing search and discovery.
- Businesses must adapt by indexing content for AI relevance rather than relying on old word-of-mouth.
Strategic Content Mix Wins
- Post content frequently with a mix of strategic and visually disruptive posts.
- Use authentic storytelling tied to your brand to break through algorithms.