Google Just Shot God Mode — And It’s Coming for Your Business
The Art of the Brand
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Branding and Consumer Loyalty in a Changing Market
This chapter examines the effects of recent tariffs on consumer goods, highlighting a potential shift toward brand loyalty as prices rise. It critiques the superficial nature of luxury branding while emphasizing the need for authenticity and meaningful connections in a market flooded with low-quality imports. Additionally, the discussion addresses the impact of social media on beauty standards and the uniformity in branding, reflecting on the responsibilities of brands in fostering genuine consumer relationships.
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