Google Just Shot God Mode — And It’s Coming for Your Business
The Art of the Brand
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Navigating Marketing and AI in a Digital Age
This chapter explores the importance of understanding target audiences and adapting marketing strategies to varied platforms, emphasizing the role of AI in modern business. It contrasts different AI technologies, focusing on Google’s Astra and its integration with wearable devices, while discussing the societal implications of AI adoption. The conversation highlights the transformative impact of AI on branding, privacy concerns, and the need for companies to embrace innovation to stay competitive.
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