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21min chapter
The Digital Delusion
The Art of the Brand
Beyond Digital Metrics: Building Authentic Brands
This chapter addresses the phenomenon of 'digital delusion' in business, where emphasis on short-term metrics like clicks overshadows genuine brand development. It advocates for a strategic shift towards authentic engagement and meaningful content creation, particularly in light of changing consumer behavior favoring platforms like TikTok. By prioritizing long-term growth and personal connections, businesses can better adapt to the evolving digital landscape.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode