The Digital Delusion
The Art of the Brand
00:00
Beyond Digital Metrics: Building Authentic Brands
This chapter addresses the phenomenon of 'digital delusion' in business, where emphasis on short-term metrics like clicks overshadows genuine brand development. It advocates for a strategic shift towards authentic engagement and meaningful content creation, particularly in light of changing consumer behavior favoring platforms like TikTok. By prioritizing long-term growth and personal connections, businesses can better adapt to the evolving digital landscape.
Transcript
Play full episode
