The Art of the Brand cover image

The Digital Delusion

The Art of the Brand

CHAPTER

Challenges of CMOs in Large Corporations

This chapter examines the unique challenges faced by Chief Marketing Officers, including their short tenure and the tension between strategic thinking and subjective marketing perceptions. The discussion also contrasts the advantages of founder-led companies with MBA-trained CMOs, emphasizing the impact of corporate structures on creativity and innovation.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner