
The Digital Delusion
The Art of the Brand
Challenges of CMOs in Large Corporations
This chapter examines the unique challenges faced by Chief Marketing Officers, including their short tenure and the tension between strategic thinking and subjective marketing perceptions. The discussion also contrasts the advantages of founder-led companies with MBA-trained CMOs, emphasizing the impact of corporate structures on creativity and innovation.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.