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4min chapter
The Digital Delusion
The Art of the Brand
Challenges of CMOs in Large Corporations
This chapter examines the unique challenges faced by Chief Marketing Officers, including their short tenure and the tension between strategic thinking and subjective marketing perceptions. The discussion also contrasts the advantages of founder-led companies with MBA-trained CMOs, emphasizing the impact of corporate structures on creativity and innovation.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode