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"World of DaaS"
PubMatic $PUBM CEO Rajeev Goel - hidden infrastructure of digital advertising
Feb 4, 2025
Rajeev Goel, Co-founder and CEO of PubMatic, a powerhouse in digital advertising, talks about the intricate architecture that supports billions of daily ad impressions. He explores the shift from public to private cloud infrastructure and the challenges publishers face today. The discussion touches on political advertising dynamics, especially with the 2024 elections, and the implications of declining third-party cookies on user privacy. Goel also shares insights about the rise of retail media networks and the evolving landscape of targeted ads, making this a deep dive into the future of ad tech.
50:09
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Quick takeaways
- PubMatic's robust private cloud infrastructure allows for efficient processing of 780 billion daily ad impressions, enhancing performance and cost control.
- The shift from third-party cookies to first-party data necessitates modernized user interactions to boost publisher monetization and engagement.
Deep dives
Ad Processing Scale and Data Generation
PubMatic processes an astounding 780 billion ads daily, providing significant insights into the ad tech ecosystem. This operation generates 15 petabytes of data each day, which includes not only consumer data but also detailed advertiser bid information. By running an auction for ad impressions, they help content creators maximize their revenue, allowing them to reinvest in content production. This immense scale highlights the complexity of their infrastructure and the critical need for efficient data processing and analytics.
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