"World of DaaS" PubMatic $PUBM CEO Rajeev Goel - hidden infrastructure of digital advertising
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Feb 4, 2025 Rajeev Goel, Co-founder and CEO of PubMatic, a powerhouse in digital advertising, talks about the intricate architecture that supports billions of daily ad impressions. He explores the shift from public to private cloud infrastructure and the challenges publishers face today. The discussion touches on political advertising dynamics, especially with the 2024 elections, and the implications of declining third-party cookies on user privacy. Goel also shares insights about the rise of retail media networks and the evolving landscape of targeted ads, making this a deep dive into the future of ad tech.
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Data Insights from Ad Auctions
- PubMatic processes 780 billion ad impressions daily, generating 15 petabytes of data.
- Their platform sees multiple bids per ad impression, revealing advertiser behavior and pricing.
Private Cloud Advantage
- PubMatic uses a private cloud infrastructure for ad processing due to cost and control benefits.
- This approach allows for greater efficiency and long-term cost savings compared to public cloud options.
AWS Cost-Cutting Examples
- Auren Hoffman discusses scenarios where companies cut their AWS bill in half.
- One company had to partner with another due to a high pre-committed AWS cost.