PubMatic $PUBM CEO Rajeev Goel - hidden infrastructure of digital advertising
"World of DaaS"
The Evolving Landscape of Digital Advertising
This chapter explores the decline of third-party cookies and the transition to a model requiring explicit consumer consent for data sharing. It discusses how users may end up sharing more personal information through ad-supported services while emphasizing the role of targeted ads in enhancing the user experience. The conversation also highlights the transition of retail companies into ad networks, showcasing the growing significance of advertising in a fragmented digital ecosystem.
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