Rajeev Goel, Co-founder and CEO of PubMatic, a powerhouse in digital advertising, talks about the intricate architecture that supports billions of daily ad impressions. He explores the shift from public to private cloud infrastructure and the challenges publishers face today. The discussion touches on political advertising dynamics, especially with the 2024 elections, and the implications of declining third-party cookies on user privacy. Goel also shares insights about the rise of retail media networks and the evolving landscape of targeted ads, making this a deep dive into the future of ad tech.