PubMatic $PUBM CEO Rajeev Goel - hidden infrastructure of digital advertising
"World of DaaS"
Ad Tech Titans: AppLovin and Trade Desk
This chapter explores the market successes of AppLovin and Trade Desk, detailing their growth strategies and independence in the ad tech ecosystem. It also discusses the competitive landscape of digital advertising firms, highlighting the challenges faced by larger tech companies and the benefits that come with being publicly traded.
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